Web Design Buyer's Guide

Outsourcing, Costs, Briefs and Contracts

Written by Daniel Duckworth

Starting a web design project can be a daunting task. We have all heard horror stories about a web design project that went thousands of dollars over budget and was never finished.

This is usually caused by a combination of feature creep (the client adds more and more features throughout the project) and over-promising and under-delivering (the web design provider promises everything but can’t actually deliver on their promise).

However with a bit of preparation you can avoid the disasters of those who have come before you.

6 Steps to a Successful Outsourced Web Design Project

This 6-part tutorial is designed to guide you through the entire process of outsourcing web design in six easy lessons. Afterward you can download our free Web Design Interview Checklist to ensure you choose the best provider for your project. Plus you can join over 3,000 people and stay up to date with the latest digital marketing trends for a successful online business.



Website Goals

How to Define Website Goals and Audience

Have you ever been to a website and felt like each page you read didn’t quite give you what you wanted? Maybe you browsed a few more pages, but nothing seemed to quite grab your attention. Many website owners do not actually think about WHO is visiting their website and WHAT they should do once they get there.


Website Features

5 Must Have Website Features

Simply putting a website online and adding content doesn’t actually mean your website will get traffic or convert that traffic into sales. Modern website marketing strategies require much more thought. You must include these five features for a successful website.


5 Must Have CMS Features

5 Must Have CMS Features (optional lesson)

Many web design providers have their own proprietary CMS which can sometimes be lacking in flexibility which will hold back your success online. Unfortunately homegrown CMS solutions tend not to have the same funding as hosted solutions or the community of contributors that open source platforms do. Make sure your CMS software suggested by your web design provider has these features.


5 Must Have eCommerce Features

5 Must Have eCommerce Features (optional lesson)

Some web design companies provide their own custom eCommerce platform. In many cases their own software can fall short because they don’t have the budget to continually improve the software like hosted platforms such as BigCommerce or Shopify. Which ever platform you are working with, it’s important that you are able to perform the fundamentals of eCommerce store marketing.


Web Design Brief

10 Key Ingredients for a Web Design Brief

A web design brief is a single document that outlines your website project and is given to a web design provider for evaluation. Once a good quality brief is written, a web design provider will submit either a quote or a detailed proposal which explains how the goals of your brief can be achieved. A design brief doesn’t need to be complicated. However, the more detailed your brief, the more accurate the quoted price is going to be.


How to Choose the Right Web Designer

How to Choose the Right Web Designer

OK, rule #1. Don’t always choose the cheapest offer. There are many things to consider when choosing a web designer, and price is just one of them. Experience, portfolios and testimonials aside, the first thing you need to find out about each web design company or freelancer, is what their strengths are.


Web Design Contracts

Understanding Web Design Contracts

OK, so you have requested quotes and decided on a web design provider. They have given you a web design contract to sign and it all seems pretty straight forward. Unfortunately it’s not. A bad web design contract will frustrate you and the web designer.


Web Design Cost

How Much Does Web Design Cost? (Bonus Chapter)

As someone who’s been working in the web design field for six years now, I’ve seen prices for web design fluctuate wildly depending on the nature of the website being built. In this article I’m going to provide you with two explanations for why website prices can differ. There are two main ways of understanding prices for web design projects.